Lifestyle & Luxury Specialist
We start taking a clear brief and if you don't have one for us, we'll write one ourselves. This requires listening to what you want to achieve, hearing what you want to say and understanding how you'd like to be talked about.
We then start listening to what people are already saying about you across media platforms and anywhere else your name might pop up.
The next stage is to develop clearly defined goals and objectives, a list of potential targets to talk to and the messages we need to deliver to these targets.
This is all wrapped up in a creative strategy designed to help us deliver an effective program with maximum impact.
We then get to work, putting the strategy into action and generating the kind of conversations that our clients are hoping to hear.
The way we do this varies enormously from project to project since each lifestyle and luxury brand is different from the other. The strategy could include all or none of the list below it depends on what we're aiming to achieve.
We'll talk to relevant journalists that might be on TV, radio, newspapers and magazines to suggest stories that are specifically developed and relevant to their readers or audience. Our team offers hard core experience and a contacts book that includes top newspapers, magazines and digital editors, celebrities and opinion formers from the worlds of fashion, luxury goods, food, interior design and the arts.
We'll setup a virtual press office for our clients to get the right information and products to the right journalists, making sure that we're supplying what the media have actually requested rather than just issuing standard press releases.
When it's justified we'll stage a newsworthy event. This might be to announce the launch of a luxury brand or range of lifestyle products. It could be lunch or a sit down dinner, a glamorous cocktail party, an art exhibition or a jazz performance, a panel discussion, a conference, a workshop. We've done all of these and more and we're very good at them.
And we keep reviewing as we're working to see if we're getting the results we're aiming for. This may necessitate reviewing objectives or rethinking tactics and often requires us and our clients - to be flexible and responsive to what's being said out there.
- STRATEGIC COMMUNICATIONS
- QUALITY MEDIA RELATIONS
- TALK OF THE TOWN EVENTS
- STRATEGIC CELEBRITY ASSOCIATION
- CROSS MARKETING & PARTNERSHIPS
- HIGH PROFILE EVENT MANAGEMENT
- CRISIS PREPAREDNESS AND ISSUE MANAGEMENT
- MEDIA TRAINING
- MEDIA EVALUATION AND ANALYSIS
- PRODUCT LAUNCHES & PRODUCT PLACEMENTS
- CORPORATE PR
- CREATIVE SPONSORSHIP
- EDITORIAL & COPY WRITING
- ADVERTISING AND MEDIA PROMOTIONS